The boy I knew from ZOOMWHEN I WAS A BOY, maybe 10 years old, I went to summer school, and met another boy there. I remember almost nothing about this other boy except that I took an instant dislike to him, the way boys do -- for no reason at all. I don't remember what the class was, or why I was attending, but it must have been very small, as I wound up frequently talking to this boy I disliked. And I remember he told me he had been on the television show ZOOM, and I remember not believing him, and telling him I didn't. And I remember being very jealous of him, because maybe he was telling the truth.
It's possible he was lying. Radio producer
Dan Gediman auditioned for ZOOM, was nearly cast, but then wasn't, and lied about it for years, which he discussed on
This American Life. I don't know Gediman's biography; Perhaps he was that boy I disliked, in which case I was right to call him a liar. But perhaps the boy in the classroom had, in fact, been a cast member. ZOOM regularly turned over its cast members, and so had quite a few in its six years of production, from 1972 to 1978. In addition, the show regularly presented mini-documentaries about real children who did really interesting things, and he might have been one of those children. But, at the age of 10, I often lied about myself to make myself sound more important, and so when this boy claimed to have been on ZOOM, I just presumed he was a liar, as I was. The other option was that he was telling the truth, and that option made me so jealous I could not stand it.
I can't explain the jealousy. I watched ZOOM, but with mild disinterest. A lot of the show seemed to be made up of girls' games, with the cast playing patty cake or speaking the deliberately bewildering language of Ubbi Dubbi. Annoyingly, every girl I knew in grade school had learned this language, created by added the sound "ub" before each vowel in a syllable, and spoke it all the time, uband ubi cubouldubn't ubunduberstuband uba wubord thubat thubey subaid. Annoying.
I enjoyed
The Electric Company, with its op art graphics and puckish sense of humor, and, when I could find it, a show called
Vegetable Soup, which was a sort of ultra-urban
Sesame Street, in that the show was set in the inner city and addressed issues like racism and poverty. I watched it because it featured
hallucinogenic animation that looked like something Ralph Baksi might have concocted, which both fascinated and terrified me.
Years later, I came across a zine whose author had a peculiar fondness for the show ZOOM, and he made his case. I read the article with considerable fascination, and, when I had finished, I realized that I had underestimated ZOOM. I was 23 years old at the time, and, for the first time in my life, I wanted to be a ZOOM kid.
Some quick backgroundThere is a lot of story to ZOOM, and I don't want to detail it all, but I'll break down some of the highlights, just to give a sense of how unusual the show was. It was created back in 1972 by a PBS producer out of Boston by the name Christopher Sarson. The zine article claimed that he was influenced by a British television show, and for years I tried to track down the name of the show, even going so far as to write the producers of a newer production of ZOOM that ran from 1999 to 2005. They wrote back to say they had been scratching their head about that exact question, but did not know the answer. Last year,
in a discussion about the show on the online forum Metafilter, somebody named the BBC production, and it was a doozy:
Why Don't You Just Switch Off Your Television Set and Go and Do Something Less Boring Instead? Researching that show, I discovered it debuted
the year after ZOOM, so I am not sure that the tale of it inspiring ZOOM is accurate. It may have been in the drafting stages when Sarson heard about it, or perhaps ZOOM inspired
Why Don't You?, or perhaps they inspired each other. The shows are quite similar, however, in that both presented a radical challenge to young television viewers, made explicit by the title of the BBC production.
Turn off your television and go do something.
This may not seem like much to anybody who has had a cranky parent shout it to them on a nice summer day, and, if the shows were nothing but an anti-television harangue, it wouldn't be worth discussing. But they were more than that. They were an instructional guide in interesting things to do away from the television, and how to do them. Many of these were simple crafts, such as making cat's eyes or little puppets. Some of what they instructed were games, including the dreaded language game of Ubbi Dubbi. And sometimes, as I have mentioned, they showed us children who were doing really remarkable things. I don't remember the specifics, it having been 30 or more years since I have seen the show, which I watched with mild disinterest anyway, but I recall them being things like children who played in professional orchestras, or knew everything there was to know about spiders, or put on their own plays.
The producer seemed somewhat modest about the content of ZOOM -- he is quoted on
TV Party as saying "It's nonsense to say it is innovative. It's nothing but kids playing games, rapping with each other, singing, dancing, being kids. There's nothing copyrightable about it. We don't even need writers. We rely on the kids; they mail in the ideas." But he was wrong. Children's television had always consisted of entertainment created by adults for children, and, with a few notably exceptions, encouraged passive viewing. ZOOM was created by children for children and encouraged active participation. Most people who watched ZOOM, even a few episodes, can still sing the show's address and zip code: 02134. It's because the show actively, relentlessly solicited content from its audience members. This wasn't just an innovation, it was a radical break from previous programming for children, and it is one of the few television shows to treat seriously the experience, and unique culture, of children.
Why it's worth it to be a ZOOM kid even when you grow upOf course, I am an adult now, and, even though I have an academic interest in rhymes and games of children, that is not the aspect of the show that most interests me now. Instead, there was something else that moved me about ZOOM when I read about it in that zine, years ago, and, honestly, it transformed me.
I shouldn't be surprised that a zine author might be interested in ZOOM. Zines were, after all, DIY publishing -- the authors did every aspect of manufacturing a publication themselves, from creating the content to photocopying the issues to distributing the finished product. ZOOM was likewise DIY. It was made by ordinary kids. Firstly, the content was offered by viewers, and, secondly, the cast was drawn from regular boys and girls. The show's producers held open auditions, and weeded out child actor wanna-bes. They included in their contracts a provision that the children could not pursue acting gigs for a set time after the show ended. And they switched the cast out frequently enough to discourage having the cast become mini-celebrities, which they were only partially successful at doing. But they weren't hoping to avoid creating a generation of spoiled child actors; instead, by discouraging a star system in which a few freakishly talented wunderkinds displayed unusual and unlikely talents, they were hoping to have every child think themselves capable of what they saw on ZOOM. If the show's content seemed fun enough, and was well explained enough, and the children who presented it seemed normal enough, maybe the viewers would actually turn their teevee sets off and try out what they had seen.
Ubobvubiousluby ubit wuborkubed.
You don't need to be a child to think about the world in this way. ZOOM was radical because it rejected passive consumption in favor of active creation, and, unfortunately, as adults, we don't generally get that sort of encouragement. Culture often seems like something that other people make, through a process that we never see, and all we get is the end result, and we get it by paying for it (or stealing it online) and then consuming it. And, too often, we're given an illusion of unattainable excellence. We see photographs of celebrities in which they have been Photoshopped so they are free of blemish, with magnificent bodies and glorious hair, and we will never be that. We hear songs sung by teenagers in which nearly every note has been autotuned to the right pitch, and the resulting song has a plastic genius to it that cannot be produced by people just sitting around playing songs -- it's created by technicians with thousands of dollars worth of equipment and hundreds of hours in which to tweak every element of the song until it is rigidly perfect. Movies costs hundreds of millions of dollars, television costs hundreds of thousands of dollars, and all of it requires armies of skilled professionals to set up lights and lay down dollies and hold boom mics. It's all out of our reach. We don't have the money for it, and, more than that, we've never been given any indication that we have the talent for it. Shows like
American Idol regularly mock the talentless and winnow out idiosyncrasies, so that all that remains are pretty people with pretty voices.
But I have a problem with that. And my problem is that culture has been turned over to a small group of professionals, and removed from the hands of the rest of the population, who are expected either to be consumers, or, if they are ambitious enough, and talented enough, and pretty enough, can aspire to join the ranks of the pros.
That's not culture. That's the creation of a commodity. There is often value to it, sure; I'm not calling for the end of well-crafted pop songs or great action movies. But that's not all there is to being creative, and hat's not all there is to culture.
On the value of folk cultureIf YouTube, and related sites, demonstrate anything, they demonstrate that people like to make stuff, whatever their talent or lack thereof. The short movies made by YouTube users are examples of an emerging folk culture, and, I think, one that should be encouraged.
First of all, let me quickly explain what I mean by folk culture. I'll use the
Wikipedia definition, since it is perfectly serviceable:
Folk art describes a wide range of objects that reflect the craft traditions and traditional social values of various social groups. These art works from 'common folk' are generally produced by people who have little or no academic artistic training, nor a desire to emulate "fine art."So give a 10-year-old a cheap video camera and an internet connection, and the moment he films a 10-second video his brother falling off a trampoline and posts it to YouTube, he's created folk art. I know it seems like a stretch, but, as far as I am concerned, the backyard trampoline, and the accidents that happen as a result of it, are as deeply a part of modern American culture as building a barn was part of Amish culture. I've given a profoundly unsophisticated example, yes, but some of the hallmarks of folk culture are its unsophistication and naivety. This is art that directly documents the experience of its creators, and it is made for as good a reason as anything: because its creators think its funny.
There are some benefits to this sort of thing. The first is that we have this neat little document of an American experience, and I expect future historians will find stuff like this invaluable. But, for me, the second thing is more interesting: Here we have a 10-year-old learning how to make movies, even if he is doing it crudely.
We're at a unique time in history, in that the tools of making art have suddenly become very cheap and very available. There have always been some tools that anybody could afford, such a pen knives, and make things with, such as whittled sculptures. But now it is possible for anybody with a laptop computer to buy an inexpensive microphone and record a song, or to buy an inexpensive digital camera and make a short movie. Blogging platforms allow people to be their own publishers and distributors. It's like the zine revolution, but writ large. We used to photocopy 10 pages and hand-staple it together, mailing out a dozen or so copies and leaving another dozen at local record stores to sell for seventy-five cents. Now we can put in online and potentially find an audience of hundreds, or thousands, or millions. And we aren't limited to just printing text. With a computer and a couple of hundred dollars, we can do just about anything.
So what's your point?My point is this. It's not enough just to have the technology to do this. It's time that people who actually do these things start looking at the world through the lens of ZOOM. It is time for us to become each others educators. There is a lot of this going on online already -- YouTube provides another example, in that a simple search for, say, blues riffs brings up hundreds of instructional videos walking you through how to play guitar.
I have often included some of the details about how I do things on my blog, and have also tried to included a few links that provide instruction. But I am going to dedicate myself to making that an essential element to my publishing, and, more than that, to my reporting. When I interview people, I want to find out how they do things, so that if someone is inspired by what they do, they can try it as well. And it doesn't need to be high art -- if it's just people getting together and doing something, I want to try and document some of that, because that's where culture comes from. It may seem like it's just a group of kids playing a game, as we would see on ZOOM, but they are actively creating their own cultural experience, and, without that, all we get are commodities that are sold to us, and all we get to be are consumers.
I want to be more than that. I want to be a ZOOM kid.
More from The Arts Writer.
Subscribe to The Arts Writer!